Marketing Area of Emphasis

Two women go over pie charts and data reports together.

It has both never been easier and harder to put your marketing campaign out there. While the phone in everyone’s pocket offers you a real-time connection to prospective customers, the competition for their dwindling attention is fierce. Marketing at Leeds emphasizes the innovation and creativity demanded in an industry where each new technical development creates questions, problems and opportunities for savvy professionals. 

Career opportunities

Graduates of this program often go into consulting and strategy roles in marketing, advertising, promotions, sales, events management and more. The industry is expected to grow 10 percent through 2031, which is much faster than average, according to the U.S. Department of Labor.   Download Marketing guide 

This program teaches you how to identify customer needs, create products and services that address this demand, and develop communications strategies that resonate with your audience. It includes a strong analytical component, to help you assess campaign success, and an emphasis on entrepreneurship, ensuring you’re confident making rapid pivots to engage effectively. The technologies enabling marketing innovation are continually in flux, so classes challenge you to think critically about the role of new breakthroughs, rather than focusing on existing platforms.  

Marketing is a rewarding career path specifically because of these new kinds of challenges. Whether you choose a consulting or agency route, or seek to work in the marketing department of a large organization, technical acuity, agility and a strategic mindset will be crucial as you advance your career. 

As a marketing student, you can choose one of three focus areas:

    •    Marketing and Communications/Account Management
    •    Digital Marketing and Analytics
    •    Sales and Sales Management

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Marketing at Leeds

How data drives marketing

“Businesses are evolving to become much more data driven. Our graduates must embrace that to become leaders in the organizations they go on to work for.”

Rico Bumbaca, assistant professor of marketing

Research that’s changing consumer targeting 

Connecting classes and career

“I’m seeing a lot of ties between what I’m learning in class and the work I’m doing on my internship.” 

Lily Combs (Mktg’24), intern, Early HR Solutions

Meet Lily

Owning the project

“My internship gave me opportunities to be strategic in marketing a new product. My Leeds classes made me confident in owning the project and making it mine.” 

Connor Lacey (Mktg’22), marketing associate, L’Oreal

Meet Connor

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