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Advice from Sustainable Buffs on being a conscious consumer

Someone grocery shopping

Sustainability starts with making the most of what you already have. Before buying something new, ask yourself: Can I repurpose something? Can I borrow it? Can I go without? The goal isn’t just to consume “better” but to consume less whenever possible. Still, when you do need to buy something, there are ways to make choices that are better for the planet.

Make everyday choices more sustainable

The way we shop and use resources impacts the world around us. Here’s how to make mindful choices:

  • Avoid single-use items. This goes beyond plastic—compostable and recyclable single-use items still require resources to produce and break down. Instead, invest in reusables: water bottles, food containers, shopping bags and even refillable toiletries.
  • Use secondhand first. Boulder has plenty of thrift stores, and online groups (like , Buy Nothing groups or Facebook Marketplace) make it easy to borrow or find free items. When you're done with something, donate or resell instead of tossing it.
  • Eat locally, reduce waste and add more plants to your plate. Shop farmers markets, plan meals to avoid food waste and opt for more plant-based meals to lower your environmental impact.
  • Buy less, but better. Fast fashion and cheaply made products don’t last. Investing in durable, high-quality items saves money in the long run and keeps waste out of landfills.

Be a smart and informed consumer

Not every product labeled “green” is. Here’s how to cut through the noise:

  • Watch out for greenwashing. Some brands market themselves as eco-friendly without real action. Look for transparency in their sustainability claims.
  • Do a quick background check. Read reviews, check a company’s values and look for clear sustainability goals and actions.
  • Support brands that do it right. Companies that pay fair wages, minimize waste and use ethical sourcing are worth backing.

Get involved and take action

Want to go beyond your own shopping habits? The Environmental Center offers workshops, events and a community of Sustainable Buffs working toward a better future.